I’ve been working on some freelance writing for Chapel Street Precinct, an online community dedicated to those who reside and run their businesses in the Chapel Street area.
Chapel Street is not just an internationally-recognised shopping destination. It’s a thriving community within the inner suburbs of south-east Melbourne, and I’ve managed to unearth some cool places while listening to interesting stories from the proprietors. Earlier in the year, I was lucky enough to go on assignment and check out Northside Wheelers and Shifter Bikes.
Northside Wheelers is a specialist shop that embodies Malachi Moxon’s passion for cycling. He’s a North Yorkshire-born expat and a semi-professional rider. From a spacious garage-like shopfront in the heart of South Yarra, Moxon sells his “fine cycling wares”; a fitting career choice for someone who insists that “life is better on a bicycle”. The shopfront displays many of Moxon’s cycling paraphernalia, against white-washed walls and 1970s English punk rock guitars ringing from speakers above.
The space fronts custom bicycle studio Shifter Bikes, which is run by Dan Hale. Only a doorway separates these two businesses and both independent businesses revolve around a DIY aesthetic. Hale works on builds and repairs while Moxon sells accessories, such as cycling threads, helmets and cycling books. Hale, too, stores an extensive collection of memorabilia.
It’s so easy just to wander in and out of both locations through their communal doorway, just to marvel at the cycling candy on show. Moxon did ask if I owned a bike. I said I did, but I don’t use it as much as I should. Still, he was happy for the fact that I owned one!